Monthly Performance Report
August 2026
Website and search performance across padium.com for August 2026, compared against July 2026 and August 2025. Covers both Padium venues, Canary Wharf and Cardiff.
1. Overview
Headline numbers for the month. All percentage changes show the comparison figure in brackets.
Sessions
19,464
▼ -2.7% vs July (19,997)
▲ +36.9% vs August 2025 (14,215)
Total Users
13,721
▼ -10.8% vs July (15,388)
▲ +31.6% vs August 2025 (10,429)
New Users
12,181
▼ -14.9% vs July (14,308)
▲ +29.0% vs August 2025 (9,439)
Engagement Rate
73.7%
▼ -6.1% vs July (78.5%)
▼ -8.3% vs August 2025 (80.4%)
Avg. Engagement Time
2m 44s
▼ -21.5% vs July (3m 29s)
▼ -15.4% vs August 2025 (3m 14s)
Canary Wharf App Clicks
6,853
▼ -18.5% vs July (8,405)
▲ +1.3% vs August 2025 (6,768)
Cardiff App Clicks
4,021
▼ -5.4% vs July (4,249)
Gift Card Revenue
No data
No order export or site tracking available this month
What this is telling you
Sessions held roughly steady on July (-2.7%) and are up strongly year on year (+36.9%), a solid month overall. But engagement quality slipped across the board, engagement rate down 6.1% MoM, time on site down 21.5%, and this lines up with a real data-quality issue worth flagging: a landing page value of "(not set)" accounted for 1,188 sessions this month with a 3.5% engagement rate, almost certainly bot or low-quality automated traffic rather than real visitors. This is covered in Section 2 and flagged as a Watch Point in Section 10, and likely explains most of this month's engagement dip.
2. Traffic by Channel
2.1 Sessions, Users & Engagement by Channel
| Channel | Sessions | MoM | YoY | Users | Engagement Rate |
|---|---|---|---|---|---|
| Paid Search | 7,305 | -6.9% (7,846) | +84.2% (3,966) | 5,426 | 78.3% |
| Organic Search | 7,238 | -8.0% (7,868) | -3.0% (7,465) | 5,091 | 74.2% |
| Paid Social | 1,805 | -11.2% (2,032) | +163.9% (684) | 1,653 | 81.9% |
| Direct | 1,583 | -8.9% (1,737) | +6.0% (1,494) | 1,145 | 67.2% |
| Unassigned | 521 | +85.4% (281) | +401.0% (104) | 517 | 1.3% |
| Referral | 229 | -1.3% (232) | -22.6% (296) | 163 | 71.6% |
| AI Assistant | 197 | +4.2% (189) | New channel this year | 167 | 78.7% |
| Organic Social | 196 | +84.9% (106) | +1125.0% (16) | 181 | 84.2% |
| Cross-network | 50 | +13.6% (44) | +117.4% (23) | 49 | 92.0% |
What this is telling you
The Unassigned channel's engagement rate has collapsed to just 1.3%, essentially nobody in this segment is engaging with the site, while its session count jumped 85% on July and 401% on last August. This is a strong signal of bot or spam traffic being categorised as Unassigned rather than a real audience, and it lines up with the "(not set)" landing page issue flagged in Section 1. Worth a technical review of traffic sources before trusting this month's session total at face value. Paid Search and Organic Search both eased back slightly on July but remain a strong combined base.
2.2 Referral Source Breakdown
Individual sources within the Referral channel for August 2026.
| Source | Sessions | Users | Engagement Rate |
|---|---|---|---|
| linktr.ee | 46 | 43 | 89.1% |
| canarywharf.com | 35 | 25 | 65.7% |
| sendibm1.com (email platform) | 24 | 21 | 66.7% |
| sendibt3.com (email platform) | 23 | 4 | 52.2% |
| theglossarymagazine.com | 16 | 13 | 87.5% |
| statics.teams.cdn.office.net (Microsoft Teams) | 10 | 9 | 90.0% |
| l.wl.co | 8 | 5 | 75.0% |
| mossys-stag-26.netlify.app | 8 | 5 | 25.0% |
| ltapadel.org.uk | 6 | 5 | 66.7% |
| sheerluxe.com | 6 | 3 | 50.0% |
| All other referral sources | 47 | 30 | – |
What this is telling you
linktr.ee held its position as the top referral source for the third month running, a genuinely reliable, recurring channel now. A new source, mossys-stag-26.netlify.app, appeared with a low 25% engagement rate, worth a quick look at what this link is and whether the traffic quality is worth pursuing.
2.3 New vs Returning Users
| Month | New Users | New % | Returning Users | Returning % |
|---|---|---|---|---|
| August 2026 | 12,181 | 88.8% | 1,540 | 11.2% |
| July 2026 | 14,308 | 93.0% | 1,080 | 7.0% |
| August 2025 | 9,439 | 90.5% | 990 | 9.5% |
What this is telling you
Returning users grew strongly both against July (+42.6%) and last August (+55.6%), and now make up over 11% of all users, the highest share all year. A genuinely positive sign of people coming back to the site, worth noting this sits alongside the data-quality concern above, so it's worth confirming this growth is real repeat visitors and not an artefact of the same traffic issue.
3. Landing Pages & Engagement
Top landing pages by sessions, August 2026. A landing page value of "(not set)" recorded 1,188 sessions this month with a 3.5% engagement rate, almost certainly low-quality automated traffic (see Section 1), and has been excluded from this table as it doesn't represent a real page people are landing on.
| Landing Page | Sessions | Engagement Rate | Avg. Engagement Time |
|---|---|---|---|
| / (Homepage) | 12,434 | 84.0% | 2m 58s |
| /cardiff | 3,374 | 77.9% | 2m 17s |
| /canary-wharf | 910 | 53.7% | 2m 56s |
| /on-court | 460 | 50.0% | 2m 43s |
| /about | 314 | 34.1% | 3m 25s |
| /events | 192 | 57.3% | 4m 48s |
| /contact | 165 | 43.6% | 3m 52s |
| /team | 93 | 69.9% | 3m 25s |
| /stories/10-essential-padel-tips-every-player-should-know | 42 | 54.8% | 2m 53s |
| /stories/padel-court-dimensions-walls-and-setup-explained | 41 | 51.2% | 8m 51s |
| /stories/three-years-of-padium-a-conversation-with-founder-houman-ashrafzadeh | 28 | 50.0% | 2m 19s |
| /stories | 25 | 60.0% | 4m 41s |
| /stories/behind-the-role-with-jorge-head-coach-at-padium-canary-wharf | 20 | 65.0% | 3m 07s |
| /stories/padel-rules-explained-the-beginners-guide | 19 | 31.6% | 1m 01s |
| /stories/sauna-after-exercise-benefits-for-recovery-and-relaxation | 13 | 69.2% | 4m 31s |
The gift card page (/product/gift-card) recorded only 2 sessions this month and no order data is available, see Section 7 for detail.
What this is telling you
Six new Stories articles are already generating direct landing traffic in their first weeks live, on top of the four from July. Individual story performance is broken out fully in Section 8. Engagement rate on /about (34.1%) and /on-court (50.0%) stand out as unusually low for pages this high up the list, worth a look at whether these pages need attention, separate from the bot traffic issue affecting Unassigned/(not set).
4. Search Console Performance
4.1 Search Overview
Clicks
7,741
▼ -6.3% vs July (8,260)
▼ -30.2% vs August 2025 (11,086)
Impressions
101,143
▲ +3.0% vs July (98,223)
▼ -43.9% vs August 2025 (180,368)
Average CTR
7.7%
▼ vs July (8.4%)
▲ vs August 2025 (6.1%)
Average Position
5.9
▼ vs July (5.4)
▲ vs August 2025 (11.0)
What this is telling you
Impressions grew for the second month running, up 3.0% on July, while clicks fell slightly, a continuation of the pattern where visibility is stabilising but not yet translating fully into clicks. Both remain far below August last year, though average position is dramatically better (5.9 vs 11.0), the site ranks much higher for a smaller pool of impressions than it did twelve months ago.
4.2 Top 5 Branded Queries
| Query | Clicks | Impressions | CTR | Avg. Position |
|---|---|---|---|---|
| padium canary wharf | 792 | 3,050 | 26.0% | 1.5 |
| padium | 761 | 3,989 | 19.1% | 1.5 |
| padium cardiff | 717 | 3,068 | 23.4% | 1.2 |
| padium padel | 68 | 618 | 11.0% | 5.3 |
| padium london | 46 | 214 | 21.5% | 1.3 |
4.3 Top 5 Non-Branded Queries
| Query | Clicks | Impressions | CTR | Avg. Position |
|---|---|---|---|---|
| padel canary wharf | 515 | 2,223 | 23.2% | 1.1 |
| canary wharf padel | 241 | 1,112 | 21.7% | 1.1 |
| padel cardiff | 167 | 1,827 | 9.1% | 1.8 |
| padel london | 121 | 3,425 | 3.5% | 6.8 |
| padel | 81 | 2,895 | 2.8% | 2.7 |
What this is telling you
Branded clicks grew for the second consecutive month, up 19.5% on July and 28.9% on last August, now 33.6% of all clicks, the highest share since April. Non-branded fell on both comparisons. Brand recognition is clearly building steadily even while generic search terms soften.
4.4 Full Query Performance
Top 20 queries by clicks, August 2026.
| Query | Clicks | Impressions | CTR | Avg. Position |
|---|---|---|---|---|
| padium canary wharf | 792 | 3,050 | 26.0% | 1.5 |
| padium | 761 | 3,989 | 19.1% | 1.5 |
| padium cardiff | 717 | 3,068 | 23.4% | 1.2 |
| padel canary wharf | 515 | 2,223 | 23.2% | 1.1 |
| canary wharf padel | 241 | 1,112 | 21.7% | 1.1 |
| padel cardiff | 167 | 1,827 | 9.1% | 1.8 |
| padel london | 121 | 3,425 | 3.5% | 6.8 |
| padel | 81 | 2,895 | 2.8% | 2.7 |
| padel near me | 73 | 1,259 | 5.8% | 6.5 |
| canary wharf padel court | 68 | 220 | 30.9% | 1.1 |
| padium padel | 68 | 618 | 11.0% | 5.3 |
| padium london | 46 | 214 | 21.5% | 1.3 |
| paddle | 44 | 313 | 14.1% | 4.2 |
| padel courts london | 43 | 742 | 5.8% | 6.1 |
| padium cardiff bay | 41 | 186 | 22.0% | 2.2 |
| padel cardiff bay | 39 | 249 | 15.7% | 3.5 |
| padium membership | 38 | 74 | 51.4% | 2.1 |
| paddle cardiff | 35 | 364 | 9.6% | 3.5 |
| paddle canary wharf | 34 | 114 | 29.8% | 1.0 |
| canary wharf padium | 32 | 83 | 38.6% | 1.3 |
4.5 Page Performance
Top pages by clicks, August 2026. As this is the same traffic split across two domain versions of the site, clicks for the same page have been combined into one line per page.
| Page | Clicks | Impressions | CTR | Avg. Position |
|---|---|---|---|---|
| Homepage (/) | 6,311 | 114,984 | 5.5% | 5.3 |
| /cardiff | 774 | 17,333 | 4.5% | 3.9 |
| /canary-wharf | 344 | 17,641 | 2.0% | 3.5 |
| Stories (all pages) | 62 | 7,007 | 0.9% | – |
| /about | 91 | 13,338 | 0.7% | 3.4 |
| /team | 89 | 6,046 | 1.5% | 3.7 |
| /on-court | 75 | 12,289 | 0.6% | 4.2 |
| /events | 41 | 10,198 | 0.4% | 3.4 |
| /contact | 41 | 10,072 | 0.4% | 2.9 |
| Brochure-for-Events.pdf | 1 | 811 | 0.1% | 2.7 |
What this is telling you
Stories now earns more combined clicks (62) than /events, /contact, or /on-court individually, a strong showing for content that's had at most six weeks live. Homepage clicks recovered slightly again, up from 5,825 in June to 6,311 now, two months of gentle improvement after the spring's steep decline.
5. Core Services Performance
Traffic landing directly on each core service page. The current site groups Academy, Private Coaching and Socials under one On Court page, so these are reported together rather than split further.
| Service | Sessions | MoM | YoY | Engagement Rate |
|---|---|---|---|---|
| Cardiff (venue) | 3,374 | +2.3% (3,299) | – | 77.9% |
| Canary Wharf (venue) | 910 | +37.7% (661) | – | 53.7% |
| On Court (Academy / Coaching / Socials)* | 460 | +140.8% (191) | +736.4% (55) | 50.0% |
| Corporate Events | 192 | +44.4% (133) | +106.5% (93) | 57.3% |
| Gift Cards | No data | – | – | – |
*On Court was previously named "What's On" on the site, and moved to /on-court in July. The old /whats-on URL recorded no sessions this month, all traffic is now on the new page. Gift Cards: no order export was supplied this month and the page itself recorded only 2 sessions, likely not yet live on the new site, see Section 7.
What this is telling you
On Court had an exceptional month, sessions up 140.8% on July and over 8 times last August, clearly the standout growth story this table. Its engagement rate (50.0%) is still on the low side though, so this is more people arriving than people staying engaged, worth a look at the page itself. Canary Wharf venue sessions also grew strongly (+37.7%), while Cardiff stayed roughly flat.
6. Venue Performance
Note: Canary Wharf and Cardiff still don't exist as separate landing page URLs in the site's August 2025 data, so no YoY comparison is available for either venue this month either.
Canary Wharf
910 sessions
▲ +37.7% vs July (661)
Engagement rate: 53.7%
Cardiff
3,374 sessions
▲ +2.3% vs July (3,299)
Engagement rate: 77.9%
Side by Side
| Venue | Sessions | Share of Venue Traffic | Engagement Rate | Avg. Engagement Time |
|---|---|---|---|---|
| Cardiff | 3,374 | 78.8% | 77.9% | 2m 17s |
| Canary Wharf | 910 | 21.2% | 53.7% | 2m 56s |
What this is telling you
Canary Wharf continued the momentum from July, up another 37.7% and now representing over a fifth of combined venue traffic, its strongest share all year. Its engagement rate (53.7%) is well below Cardiff's (77.9%) though, worth understanding whether the extra volume is bringing in a different, less engaged type of visitor.
7. Gift Cards
No data this month
The gift card page (/product/gift-card) recorded only 2 sessions in August, and no order export was supplied. This suggests gift card functionality isn't yet live or populated on the new site. Traffic, channel attribution, and ecommerce figures are all reported as "No data" below rather than estimated. This section should return to normal once the new site's gift card page and order tracking are confirmed live.
7.1 Traffic & Engagement
Sessions
No data
Page Views
No data
Avg. Time on Page
No data
Engagement Rate
No data
7.2 Channel Attribution
No data available this month.
7.3 Ecommerce Performance
No order export was supplied this month, and no ecommerce tracking is currently active on the new gift card page. Orders, revenue, average order value, and conversion rate are all No data.
8. Stories
Six new stories published this month, on top of the four from July, bringing the total live to ten articles.
8.1 New Stories This Month
| Story | Sessions | Pageviews | Engagement Rate | Avg. Engagement Time |
|---|---|---|---|---|
| Padel Court Dimensions: Walls and Setup Explained | 51 | 91 | 58.8% | 7m 25s |
| Three Years of Padium: A Conversation with Founder Houman Ashrafzadeh | 37 | 40 | 56.8% | 1m 57s |
| Behind the Role with Jorge, Head Coach at Padium Canary Wharf | 33 | 36 | 78.8% | 3m 02s |
| Padel vs Pickleball: Key Differences You Need to Know | 12 | 12 | 91.7% | 5m 42s |
| How to Choose the Best Padel Racket: Expert Buying Guide | 9 | 12 | 55.6% | 3m 45s |
| How Many Calories Does Padel Burn: A Fitness Breakdown | 6 | 6 | 100% | 0m 57s |
8.2 Top Performing This Month
All ten live stories ranked by sessions this month, article pages only (excludes the hub page).
| Rank | Story | Sessions | Engagement Rate |
|---|---|---|---|
| 1 | 10 Essential Padel Tips Every Player Should Know | 64 | 60.9% |
| 2 | Padel Court Dimensions: Walls and Setup Explained | 51 | 58.8% |
| 3 | Padel Rules Explained: The Beginner's Guide | 45 | 53.3% |
| 4 | Sauna After Exercise: Benefits for Recovery and Relaxation | 40 | 85.0% |
| 5 | Three Years of Padium: A Conversation with Founder Houman Ashrafzadeh | 37 | 56.8% |
| 6 | Behind the Role with Jorge, Head Coach at Padium Canary Wharf | 33 | 78.8% |
| 7 | Padel for Team Building in Cardiff: A New Way to Connect Your Team | 13 | 84.6% |
| 8 | Padel vs Pickleball: Key Differences You Need to Know | 12 | 91.7% |
| 9 | How to Choose the Best Padel Racket: Expert Buying Guide | 9 | 55.6% |
| 10 | How Many Calories Does Padel Burn: A Fitness Breakdown | 6 | 100% |
8.3 Top Stories of All Time
Cumulative traffic since each story's launch. This is the first month this ranking genuinely differs from 8.2, as July's four original stories have now built up two months of data.
| Story | Total Sessions | Total Pageviews |
|---|---|---|
| 10 Essential Padel Tips Every Player Should Know | 93 | 95 |
| Sauna After Exercise: Benefits for Recovery and Relaxation | 62 | 76 |
| Padel Rules Explained: The Beginner's Guide | 60 | 57 |
| Padel Court Dimensions: Walls and Setup Explained | 51 | 91 |
| Three Years of Padium: A Conversation with Founder Houman Ashrafzadeh | 37 | 40 |
| Padel for Team Building in Cardiff: A New Way to Connect Your Team | 34 | 34 |
| Behind the Role with Jorge, Head Coach at Padium Canary Wharf | 33 | 36 |
| Padel vs Pickleball: Key Differences You Need to Know | 12 | 12 |
| How to Choose the Best Padel Racket: Expert Buying Guide | 9 | 12 |
| How Many Calories Does Padel Burn: A Fitness Breakdown | 6 | 6 |
What this is telling you
Stories now generates 567 total sessions across the hub and all ten articles, up sharply from July's 255, and it's already earning more Search Console clicks than several established pages (Section 4.5). "10 Essential Padel Tips" remains the strongest performer overall, but "Padel Court Dimensions" had a very strong debut, straight in at number two both this month and all-time despite launching partway through August. Publishing cadence looks to be accelerating, six new pieces this month versus four at launch, worth keeping an eye on whether quality holds as volume increases.
9. Booking Conversion Clicks
Outbound clicks to each venue's booking app. Canary Wharf's link was already fully in place by August 2025, so this month has a clean YoY comparison; Cardiff's link still didn't exist a year ago.
9.1 Canary Wharf (padelmates.se)
Total Clicks
6,853
▼ -18.5% vs July (8,405)
▲ +1.3% vs August 2025 (6,768)
| Landing Page | Channel | Clicks |
|---|---|---|
| / | Paid Search | 2,630 |
| / | Organic Search | 2,366 |
| / | Direct | 386 |
| / | Paid Social | 310 |
| /canary-wharf | Organic Search | 228 |
| (not set) | Unassigned | 98 |
| (not set) | Organic Search | 90 |
| / | AI Assistant | 87 |
| /on-court | Paid Search | 77 |
| /cardiff | Paid Search | 66 |
| /canary-wharf | Unassigned | 59 |
| / | Referral | 51 |
| (not set) | Paid Search | 43 |
| /cardiff | Paid Social | 36 |
| /on-court | Organic Search | 32 |
| /canary-wharf | Direct | 29 |
| /canary-wharf | Paid Search | 27 |
| / | Cross-network | 26 |
| /canary-wharf | AI Assistant | 19 |
| (not set) | Direct | 15 |
| Page | Clicks |
|---|---|
| / | 3,968 |
| /canary-wharf | 1,736 |
| /on-court | 830 |
| /cardiff | 111 |
| /about | 79 |
| /events | 69 |
| /contact | 44 |
| /team | 8 |
| /stories | 4 |
| /stories/10-essential-padel-tips-every-player-should-know | 2 |
| /stories/behind-the-role-with-jorge-head-coach-at-padium-canary-wharf | 1 |
| /stories/padel-for-team-building-in-cardiff-a-new-way-to-connect-your-team | 1 |
9.2 Cardiff (padelmates.co)
Total Clicks
4,021
▼ -5.4% vs July (4,249)
| Landing Page | Channel | Clicks |
|---|---|---|
| /cardiff | Paid Search | 894 |
| / | Paid Search | 774 |
| / | Organic Search | 768 |
| /cardiff | Paid Social | 641 |
| /cardiff | Organic Search | 409 |
| / | Direct | 139 |
| / | Organic Social | 61 |
| (not set) | Unassigned | 49 |
| /cardiff | Unassigned | 41 |
| /on-court | Paid Search | 39 |
| /cardiff | Direct | 32 |
| / | Referral | 17 |
| /cardiff | Cross-network | 15 |
| /cardiff | Organic Social | 15 |
| /on-court | Unassigned | 15 |
| /on-court | Organic Search | 12 |
| / | Paid Social | 11 |
| /cardiff | Paid Other | 10 |
| / | Cross-network | 9 |
| /about | Unassigned | 8 |
| Page | Clicks |
|---|---|
| /cardiff | 2,328 |
| / | 1,094 |
| /on-court | 464 |
| /about | 67 |
| /events | 21 |
| /stories/sauna-after-exercise-benefits-for-recovery-and-relaxation | 10 |
| /canary-wharf | 8 |
| /contact | 8 |
| /team | 8 |
| /stories | 4 |
What this is telling you
Canary Wharf clicks fell 18.5% on July's exceptional month but are still slightly ahead of last August, that clean YoY comparison confirms July really was the outlier, not a new baseline. Cardiff held steadier, down just 5.4%. Notably, /on-court is now a meaningful driver of booking clicks at both venues (830 at Canary Wharf, 464 at Cardiff), consistent with its strong session growth in Section 5.
10. Insights & Key Takeaways
Growth Insights
On Court had an exceptional month, sessions up 140.8% on July and over 8 times last August. Clearly the standout number in this report, worth understanding what's driving it so it can be sustained.
Sessions are up 36.9% year on year despite this month's data-quality concerns, and Canary Wharf's booking link now has a genuine, clean YoY comparison for the second month running, up 1.3% on last August.
Branded search climbed for the second consecutive month, now 33.6% of all clicks, its highest share since April, and Stories is already outperforming several established pages in Search Console.
Opportunities
/on-court is now generating meaningful booking clicks at both venues (830 at Canary Wharf, 464 at Cardiff) on top of its own huge traffic growth. Worth featuring or promoting this page further while its momentum is strong.
Stories publishing cadence accelerated sharply this month, six new articles versus four at launch, and total Stories traffic more than doubled (255 to 567 sessions). Worth deciding whether this pace is sustainable and planning content a few months ahead.
Canary Wharf's engagement rate (53.7%) lags well behind Cardiff's (77.9%) despite similar traffic growth. If Canary Wharf's engagement can be brought closer to Cardiff's level, the venue's strong session growth could convert into real business impact more effectively.
Watch Points
A landing page value of "(not set)" recorded 1,188 sessions this month with a 3.5% engagement rate, and the Unassigned channel's engagement rate collapsed to 1.3%. This strongly suggests bot or low-quality automated traffic, and likely explains most of this month's drop in overall engagement rate and time on site. Worth a technical review before trusting headline traffic figures at face value next month.
On Court's engagement rate sits at just 50.0% despite its huge traffic surge, essentially unchanged from July's 45.0%. The page is pulling in far more visitors without yet converting that into meaningful engagement, worth a proper review of the page itself.
Gift cards have no data to report this month, no order export and almost no traffic to the page itself. This needs resolving, either by restoring the CSV process or confirming the new site's gift card tracking, before it becomes a longer gap in the yearly picture.
11. Year to Date (Jan – Aug 2026)
These charts will accumulate through the year, adding a new data point each month, and reset every January.
Graph 1 — Sessions & Total Users
GA4, all channels combined
Standout Sessions have now held roughly steady for two months after July's rebound, a much calmer pattern than the sharp swings seen from March through June.
Graph 2 — Venue Page Sessions: Canary Wharf vs Cardiff
GA4 landing page sessions
Standout Canary Wharf has now grown for two consecutive months, its longest growth streak of the year, while Cardiff has essentially plateaued since June.
Graph 3 — Traffic by Channel
GA4 sessions by channel
Standout Paid Search overtook Organic Search for the first time this year in August, a full reversal from January when Organic Search led by more than 4 to 1.
Graph 4 — Branded vs Non-Branded Search Queries
Google Search Console, clicks
Standout Branded clicks have now grown for two straight months while non-branded keeps falling, the gap between the two lines has narrowed every month since June.
Graph 5 — Gift Card Page Traffic & Order Revenue
Traffic to gift card page (bars, left axis) vs order revenue (line, right axis). Order count labelled above each point.
Standout No data for August, the gift card page recorded almost no traffic and no order export was supplied this month. This gap is visible in the chart rather than filled in, and should close once gift card tracking is confirmed live on the new site.