Monthly Performance Report
July 2026
Website and search performance across padium.com for July 2026, compared against June 2026 and July 2025. Covers both Padium venues, Canary Wharf and Cardiff.
1. Overview
Headline numbers for the month. All percentage changes show the comparison figure in brackets.
Sessions
19,997
▲ +14.8% vs June (17,418)
▲ +27.9% vs July 2025 (15,631)
Total Users
15,388
▲ +7.2% vs June (14,348)
▲ +30.2% vs July 2025 (11,818)
New Users
14,308
▲ +7.0% vs June (13,375)
▲ +31.7% vs July 2025 (10,861)
Engagement Rate
78.5%
▼ -7.7% vs June (85.0%)
▼ -4.4% vs July 2025 (82.1%)
Avg. Engagement Time
3m 29s
▲ +9.7% vs June (3m 10s)
▲ +17.4% vs July 2025 (2m 58s)
Canary Wharf App Clicks
8,405
▲ +7.8% vs June (7,798)
▲ +3.6% vs July 2025 (8,115)
Cardiff App Clicks
4,249
▼ -8.2% vs June (4,630)
Gift Card Revenue*
£740
11 orders (partial month)
▼ -49.5% vs June (£1,465)
What this is telling you
A strong rebound this month, sessions up 14.8% on June and 27.9% on July last year, the best YoY comparison since March. Canary Wharf app clicks are up on both comparisons for the first time this year, the link has now been live long enough for a genuine year-on-year read. Engagement rate dipped despite more sessions, and the new On Court page is a major factor, more in Section 5.
*The gift card order export for this report only covers July 1–17. The figures above and in Section 7 are a partial month, not the full 31 days, and will understate July's true total.
2. Traffic by Channel
2.1 Sessions, Users & Engagement by Channel
| Channel | Sessions | MoM | YoY | Users | Engagement Rate |
|---|---|---|---|---|---|
| Organic Search | 7,868 | +18.4% (6,645) | -13.0% (9,042) | 5,683 | 80.4% |
| Paid Search | 7,846 | +21.7% (6,447) | +101.0% (3,904) | 6,284 | 84.0% |
| Paid Social | 2,032 | -4.7% (2,132) | +249.7% (581) | 1,939 | 73.8% |
| Direct | 1,737 | +24.6% (1,394) | +2.3% (1,698) | 1,353 | 75.5% |
| Unassigned | 281 | +202.2% (93) | +181.0% (100) | 260 | 5.0% |
| Referral | 232 | +27.5% (182) | -42.7% (405) | 163 | 74.6% |
| AI Assistant | 189 | +73.4% (109) | New channel this year | 153 | 82.5% |
| Organic Social | 106 | +27.7% (83) | +523.5% (17) | 98 | 87.7% |
| Cross-network | 44 | +7.3% (41) | +91.3% (23) | 43 | 97.7% |
What this is telling you
Organic Search bounced back up 18.4% on June, but is still down 13.0% on last July, an improvement on June's -35.1% YoY gap but not yet back to growth. Paid Search had its best month of the year on both counts, up 21.7% MoM and 101.0% YoY, it's now essentially tied with Organic Search as the top channel. The Unassigned channel spiked sharply this month (93 to 281 sessions), worth a quick check on tagging or campaign parameters, as an unusually large jump in unattributed traffic is often a tracking issue rather than a genuine shift.
2.2 Referral Source Breakdown
Individual sources within the Referral channel for July 2026.
| Source | Sessions | Users | Engagement Rate |
|---|---|---|---|
| linktr.ee | 40 | 38 | 92.5% |
| teams.public.onecdn.static.microsoft (Microsoft Teams) | 31 | 17 | 61.3% |
| theglossarymagazine.com | 30 | 24 | 90.0% |
| canarywharf.com | 28 | 21 | 78.6% |
| sendibt3.com (email platform) | 14 | 2 | 57.1% |
| balance.media | 11 | 6 | 27.3% |
| l.wl.co | 11 | 3 | 45.5% |
| racketrise.co.uk | 8 | 6 | 75.0% |
| All other referral sources | 59 | 46 | – |
What this is telling you
linktr.ee held steady at 40 sessions for the second month running, now a reliable, consistent source. Two new sources appeared this month, balance.media and racketrise.co.uk, both padel-adjacent sites, worth a quick look at what content or partnership is driving these links.
2.3 New vs Returning Users
| Month | New Users | New % | Returning Users | Returning % |
|---|---|---|---|---|
| July 2026 | 14,308 | 93.0% | 1,080 | 7.0% |
| June 2026 | 13,375 | 93.2% | 973 | 6.8% |
| July 2025 | 10,861 | 91.9% | 957 | 8.1% |
What this is telling you
Returning users grew both against June (+11.0%) and last July (+12.9%), recovering the ground lost in June's YoY dip. New user growth still outpaces returning user growth, keeping the overall mix fairly stable.
3. Landing Pages & Engagement
Top landing pages by sessions, July 2026. Two new pages appear for the first time this month, /on-court (replacing /whats-on) and /stories, the new Stories section, both covered in more detail in Sections 5 and 8.
| Landing Page | Sessions | Engagement Rate | Avg. Engagement Time |
|---|---|---|---|
| / (Homepage) | 13,100 | 87.7% | 3m 58s |
| /cardiff | 3,299 | 77.4% | 2m 03s |
| /booking | 734 | 89.8% | 3m 29s |
| /canary-wharf | 661 | 70.7% | 3m 04s |
| /on-court | 176 | 41.5% | 3m 14s |
| /events | 133 | 61.7% | 4m 09s |
| /contact | 109 | 42.2% | 3m 14s |
| /food-and-drink-menu | 94 | 55.3% | 20m 22s |
| /about | 87 | 36.8% | 5m 22s |
| /team | 74 | 74.3% | 2m 53s |
| /product/gift-card | 66 | 75.8% | 3m 53s |
| /events-brochure | 60 | 75.0% | 5m 53s |
| /faqs | 60 | 75.0% | 3m 18s |
| /what-is-padel | 42 | 81.0% | 2m 27s |
| /contact-us | 39 | 74.4% | 3m 35s |
| /stories | 21 | 57.1% | 7m 56s |
What this is telling you
Both /contact and /contact-us now appear as separate pages, and both /on-court and the old /whats-on still get some traffic, worth confirming with the site team whether old URLs are being redirected properly or whether these are genuinely separate pages now. Stories' engagement time (nearly 8 minutes) is strong for a first month, suggesting the content itself is landing well with the people who find it, even though volume is still low.
4. Search Console Performance
4.1 Search Overview
Clicks
8,260
▲ +3.1% vs June (8,014)
▼ -37.9% vs July 2025 (13,293)
Impressions
98,223
▲ +2.1% vs June (96,248)
▼ -61.5% vs July 2025 (254,882)
Average CTR
8.4%
▲ vs June (8.3%)
▲ vs July 2025 (5.2%)
Average Position
5.4
▼ vs June (5.2)
▲ vs July 2025 (20.9)
What this is telling you
Clicks and impressions both stabilised this month, essentially flat on June after three months of decline. That's a genuinely positive sign after the pattern flagged last month, though both remain far below July last year (impressions down 61.5% YoY, the steepest gap of the year). Average position eased back very slightly from June's peak but is still dramatically better than a year ago. Worth watching whether this month marks the bottom or just a pause.
4.2 Top 5 Branded Queries
| Query | Clicks | Impressions | CTR | Avg. Position |
|---|---|---|---|---|
| padium canary wharf | 730 | 3,266 | 22.4% | 1.7 |
| padium | 644 | 3,758 | 17.1% | 1.6 |
| padium cardiff | 544 | 2,741 | 19.8% | 1.2 |
| padium padel | 55 | 670 | 8.2% | 5.6 |
| padium cardiff bay | 38 | 191 | 19.9% | 1.6 |
4.3 Top 5 Non-Branded Queries
| Query | Clicks | Impressions | CTR | Avg. Position |
|---|---|---|---|---|
| padel canary wharf | 689 | 2,340 | 29.4% | 1.1 |
| canary wharf padel | 292 | 1,064 | 27.4% | 1.1 |
| padel cardiff | 198 | 1,628 | 12.2% | 2.0 |
| padel london | 168 | 4,485 | 3.7% | 8.4 |
| padel | 99 | 3,075 | 3.2% | 3.9 |
What this is telling you
Branded clicks grew faster than non-branded this month (+11.5% vs +0.4%), lifting branded's share back up to 26.4% of total clicks from June's low of 24.4%. Still well below the ~32-38% seen earlier in the year, but the direction has turned.
4.4 Full Query Performance
Top 20 queries by clicks, July 2026.
| Query | Clicks | Impressions | CTR | Avg. Position |
|---|---|---|---|---|
| padium canary wharf | 730 | 3,266 | 22.4% | 1.7 |
| padel canary wharf | 689 | 2,340 | 29.4% | 1.1 |
| padium | 644 | 3,758 | 17.1% | 1.6 |
| padium cardiff | 544 | 2,741 | 19.8% | 1.2 |
| canary wharf padel | 292 | 1,064 | 27.4% | 1.1 |
| padel cardiff | 198 | 1,628 | 12.2% | 2.0 |
| padel london | 168 | 4,485 | 3.7% | 8.4 |
| padel | 99 | 3,075 | 3.2% | 3.9 |
| padel near me | 71 | 1,580 | 4.5% | 8.3 |
| canary wharf padel court | 65 | 188 | 34.6% | 1.0 |
| padium padel | 55 | 670 | 8.2% | 5.6 |
| paddle | 53 | 355 | 14.9% | 3.9 |
| paddle cardiff | 53 | 364 | 14.6% | 2.8 |
| padel courts london | 47 | 1,206 | 3.9% | 7.1 |
| padel court canary wharf | 43 | 122 | 35.2% | 4.7 |
| padel courts near me | 40 | 893 | 4.5% | 10.8 |
| paddle canary wharf | 39 | 124 | 31.5% | 1.6 |
| padel cardiff bay | 39 | 201 | 19.4% | 1.0 |
| padium cardiff bay | 38 | 191 | 19.9% | 1.6 |
| padel in london | 33 | 514 | 6.4% | 7.9 |
4.5 Page Performance
Top pages by clicks, July 2026. As this is the same traffic split across two domain versions of the site, clicks for the same page have been combined into one line per page.
| Page | Clicks | Impressions | CTR | Avg. Position |
|---|---|---|---|---|
| Homepage (/) | 6,354 | 114,145 | 5.6% | 5.4 |
| /cardiff | 836 | 15,937 | 5.2% | 3.8 |
| /booking | 496 | 15,882 | 3.1% | 3.7 |
| /canary-wharf | 358 | 18,280 | 2.0% | 3.8 |
| /faqs | 86 | 7,136 | 1.2% | 3.1 |
| /events | 84 | 11,521 | 0.7% | 2.8 |
| /team | 74 | 3,978 | 1.9% | 4.7 |
| /product/gift-card | 59 | 740 | 8.0% | 6.1 |
| On Court / What's On | 38 | 3,140 | 1.2% | 3.7 |
| Contact | 48 | 8,649 | 0.6% | 2.7 |
| Padium-Menu.pdf | 32 | 440 | 7.3% | 7.1 |
| About | 22 | 4,472 | 0.5% | 3.2 |
| Stories (all pages) | 16 | 1,575 | 1.0% | 9.9 |
| /gallery | 11 | 732 | 1.5% | 4.0 |
| /what-is-padel | 12 | 5,997 | 0.2% | 3.3 |
What this is telling you
Homepage clicks recovered slightly, up from 5,825 to 6,354. Stories is already earning organic clicks in its first month with data (16 clicks across the section), a promising early sign, see Section 8 for the full breakdown by article.
5. Core Services Performance
Traffic landing directly on each core service page. The current site groups Academy, Private Coaching and Socials under one On Court page, so these are reported together rather than split further.
| Service | Sessions | MoM | YoY | Engagement Rate |
|---|---|---|---|---|
| Cardiff (venue) | 3,299 | +1.5% (3,250) | – | 77.4% |
| Canary Wharf (venue) | 661 | +79.6% (368) | – | 70.7% |
| On Court (Academy / Coaching / Socials)* | 191 | +558.6% (29) | +247.3% (55) | 45.0% |
| Corporate Events | 133 | +54.7% (86) | +49.4% (89) | 61.7% |
| Gift Cards | 66 | -66.3% (196) | -37.1% (105) | 75.8% |
*On Court was previously named "What's On" on the site, and moved to a new /on-court URL this month (176 sessions on the new page, plus 15 still landing on the old /whats-on URL, combined above). Figures compare the same underlying content across both the rename and this URL migration, not separate pages.
What this is telling you
Canary Wharf venue sessions jumped 79.6% this month, the standout number in this table, worth understanding what drove it since it's a much bigger move than anything else here. On Court's relaunch under its new URL brought a huge session increase, but its engagement rate (45.0%) is noticeably lower than every other service, worth checking the new page itself for anything that might be causing people to bounce. Gift Cards fell back sharply after June's strong month, in line with the page traffic drop covered in Section 7, though note the ecommerce figures there are a partial month.
6. Venue Performance
Note: Canary Wharf and Cardiff still don't exist as separate landing page URLs in the site's July 2025 data, so no YoY comparison is available for either venue this month either.
Canary Wharf
661 sessions
▲ +79.6% vs June (368)
Engagement rate: 70.7%
Cardiff
3,299 sessions
▲ +1.5% vs June (3,250)
Engagement rate: 77.4%
Side by Side
| Venue | Sessions | Share of Venue Traffic | Engagement Rate | Avg. Engagement Time |
|---|---|---|---|---|
| Cardiff | 3,299 | 83.3% | 77.4% | 2m 03s |
| Canary Wharf | 661 | 16.7% | 70.7% | 3m 04s |
What this is telling you
Canary Wharf had its best month of the year by a wide margin, sessions nearly doubling on June and pulling its share of combined venue traffic up from roughly 10% to nearly 17%, the highest it's been all year. Cardiff stayed essentially flat. Worth finding out what specifically changed for Canary Wharf this month, whether marketing activity, seasonality, or something else, since it's the single largest swing in this report.
7. Gift Cards
7.1 Traffic & Engagement
Sessions
66
▼ -66.3% vs June (196)
▼ -37.1% vs July 2025 (105)
Page Views
78
▼ -63.7% vs June (215)
▼ -42.6% vs July 2025 (136)
Avg. Time on Page
40s
▲ +21.1% vs June (33s)
▲ +61.3% vs July 2025 (25s)
Engagement Rate
75.8%
▼ -1.7% vs June (77.0%)
▼ -7.5% vs July 2025 (81.9%)
What this is telling you
Traffic to the gift card page fell sharply after June's peak, both against last month and last year. This traffic drop is genuine GA4 data, not affected by the partial-month issue below, worth checking whether anything changed in how the page is being promoted or linked to.
7.2 Channel Attribution
| Channel | July 2026 | June 2026 | July 2025 |
|---|---|---|---|
| Organic Search | 46 | 118 | – |
| Paid Search | 9 | 25 | – |
| Direct | 8 | 35 | – |
| Referral | 2 | 7 | – |
| Unassigned | 1 | 2 | – |
| AI Assistant | – | 5 | – |
| Organic Social | – | 4 | – |
What this is telling you
Every channel fell this month, Organic Search most in absolute terms (118 to 46) but still the dominant source at 70% of sessions. No single channel collapse explains the drop, it's a broad decline across the board.
7.3 Ecommerce Performance
Data gap: the order export supplied for this report only covers 1–17 July. The figures below are a partial month (17 of 31 days) and will understate July's true total. MoM and YoY comparisons against this partial figure should be read with that in mind, not as a genuine like-for-like month.
Orders (partial month)
11
▼ -52.2% vs June (23)
▲ +10.0% vs July 2025 (10)
Revenue (partial month)
£740
▼ -49.5% vs June (£1,465)
▼ -0.7% vs July 2025 (£745)
Average Order Value
£67.27
▲ +5.6% vs June (£63.70)
▼ -9.7% vs July 2025 (£74.50)
Conversion Rate (partial month)
16.7%
▲ +42.0% vs June (11.7%)
▲ +75.0% vs July 2025 (9.5%)
| Device | Orders | Revenue | Avg. Order Value |
|---|---|---|---|
| Mobile | 7 | £320.00 | £45.71 |
| Desktop | 4 | £420.00 | £83.75 |
What this is telling you
Because this is only a 17 day slice of July, the MoM and YoY comparisons above aren't reliable, the conversion rate figure in particular looks unusually high partly because it's measured against a similarly partial traffic count for the same days, not because conversion genuinely jumped 42%. Treat the orders and revenue figures as a partial early read, not July's final performance, once a complete month's export is available these numbers should be revisited.
8. Stories
The Stories section was originally expected to launch in August, but real traffic and search visibility appeared a month early, so reporting starts here in July rather than waiting. As this is the first month with data, "new stories this month" and "top stories of all time" are the same set below.
8.1 New Stories This Month
| Story | Sessions | Pageviews | Engagement Rate | Avg. Engagement Time |
|---|---|---|---|---|
| Stories hub (/stories) | 168 | 204 | 89.3% | 29m 09s |
| 10 Essential Padel Tips Every Player Should Know | 29 | 29 | 69.0% | 2m 05s |
| Sauna After Exercise: Benefits for Recovery and Relaxation | 22 | 31 | 90.9% | 2m 53s |
| Padel for Team Building in Cardiff: A New Way to Connect Your Team | 21 | 21 | 85.7% | 1m 31s |
| Padel Rules Explained: The Beginner's Guide | 15 | 17 | 100% | 3m 44s |
The Stories hub's average engagement time (29m 09s) is skewed by a small number of long-duration sessions, likely people leaving the page open rather than reading for that length of time; treat it as an outlier rather than typical behaviour.
8.2 Top Performing This Month
Stories ranked by sessions this month, article pages only (excludes the hub page). Since every story is brand new this month, this ranking currently matches 8.1, once older stories continue earning traffic in later months while new ones are added, this leaderboard and the "new this month" list above will start to diverge.
| Rank | Story | Sessions | Engagement Rate |
|---|---|---|---|
| 1 | 10 Essential Padel Tips Every Player Should Know | 29 | 69.0% |
| 2 | Sauna After Exercise: Benefits for Recovery and Relaxation | 22 | 90.9% |
| 3 | Padel for Team Building in Cardiff: A New Way to Connect Your Team | 21 | 85.7% |
| 4 | Padel Rules Explained: The Beginner's Guide | 15 | 100% |
8.3 Top Stories of All Time
Cumulative traffic and engagement since launch. Identical to 8.1 and 8.2 this month, this section will start showing genuine cumulative totals from August onward as more months of data build up.
| Story | Total Sessions | Total Pageviews |
|---|---|---|
| 10 Essential Padel Tips Every Player Should Know | 29 | 29 |
| Sauna After Exercise: Benefits for Recovery and Relaxation | 22 | 31 |
| Padel for Team Building in Cardiff: A New Way to Connect Your Team | 21 | 21 |
| Padel Rules Explained: The Beginner's Guide | 15 | 17 |
What this is telling you
Four stories are live and all four are already earning organic search clicks (16 combined, see Section 4.5), a solid early sign for content that's had less than a month to be indexed. "10 Essential Padel Tips" is the strongest performer by volume, while "Padel Rules Explained" has the best engagement rate of any individual article at 100%, small sample size, but worth watching as more data comes in. The hub page itself (/stories) drives roughly two thirds of all Stories traffic, most people are browsing the listing rather than landing directly on individual articles yet, which makes sense this early with no back catalogue of external links built up.
9. Booking Conversion Clicks
Outbound clicks to each venue's booking app. Canary Wharf's link (padelmates.se) was already fully in place by July 2025, so this is the first month with a genuine, clean year on year comparison for that venue. Cardiff's link (padelmates.co) still didn't exist in July 2025, so no YoY is available there.
9.1 Canary Wharf (padelmates.se)
Total Clicks
8,405
▲ +7.8% vs June (7,798)
▲ +3.6% vs July 2025 (8,115)
| Landing Page | Channel | Clicks |
|---|---|---|
| / | Paid Search | 3,183 |
| / | Organic Search | 2,982 |
| / | Direct | 557 |
| / | Paid Social | 276 |
| /booking | Paid Search | 261 |
| /canary-wharf | Organic Search | 245 |
| /booking | Organic Search | 209 |
| / | AI Assistant | 96 |
| (not set) | Paid Search | 83 |
| / | Referral | 64 |
| (not set) | Unassigned | 56 |
| (not set) | Organic Search | 41 |
| /cardiff | Paid Search | 31 |
| /canary-wharf | Unassigned | 28 |
| / | Cross-network | 27 |
| /on-court | Paid Search | 26 |
| /cardiff | Paid Social | 22 |
| /canary-wharf | Paid Search | 20 |
| / | Unassigned | 17 |
| / | Organic Social | 16 |
| Page | Clicks |
|---|---|
| / | 5,807 |
| /canary-wharf | 1,054 |
| /booking/ | 731 |
| /on-court | 455 |
| /canary-wharf/ | 141 |
| /events | 44 |
| /contact | 41 |
| /cardiff | 40 |
| /about | 30 |
| /team/ | 21 |
| /whats-on/ | 14 |
| /cardiff/ | 11 |
| /faqs/ | 5 |
| /stories | 4 |
| /what-is-padel/ | 4 |
| /privacy-policy/ | 1 |
| /stories/10-essential-padel-tips-every-player-should-know | 1 |
| /team | 1 |
9.2 Cardiff (padelmates.co)
Total Clicks
4,249
▼ -8.2% vs June (4,630)
| Landing Page | Channel | Clicks |
|---|---|---|
| / | Paid Search | 974 |
| / | Organic Search | 811 |
| /cardiff | Paid Search | 758 |
| /cardiff | Paid Social | 710 |
| /cardiff | Organic Search | 455 |
| / | Direct | 166 |
| /booking | Paid Search | 64 |
| / | Organic Social | 37 |
| /cardiff | Direct | 25 |
| (not set) | Unassigned | 23 |
| /cardiff | Unassigned | 23 |
| /booking | Organic Search | 21 |
| (not set) | Organic Search | 19 |
| /on-court | Unassigned | 16 |
| / | Cross-network | 15 |
| / | Referral | 15 |
| /cardiff | Organic Social | 13 |
| /on-court | Paid Search | 12 |
| / | Paid Social | 7 |
| /cardiff | Paid Other | 7 |
| Page | Clicks |
|---|---|
| / | 1,474 |
| /cardiff | 1,161 |
| /cardiff/ | 1,011 |
| /booking/ | 277 |
| /on-court | 212 |
| /about | 42 |
| /canary-wharf | 28 |
| /events | 24 |
| /contact | 7 |
| /stories | 4 |
What this is telling you
Canary Wharf is up both month on month and year on year for the first time this year, a genuinely strong month backed by a like-for-like comparison. Cardiff eased back slightly on June. Notably, the new /on-court page is already generating meaningful booking clicks at both venues (455 at Canary Wharf, 212 at Cardiff), suggesting the relaunched page is doing real work driving people toward booking, not just attracting passive browsing.
10. Insights & Key Takeaways
Growth Insights
Sessions rebounded strongly this month, up 14.8% on June and 27.9% on July last year, the best year on year comparison of 2026 so far after three months of softening.
Canary Wharf had its best month of the year, venue sessions up 79.6% and booking clicks up on both June and, for the first time with a genuinely clean comparison, July last year. Worth identifying what specifically drove this to see if it can be repeated.
Search Console clicks and impressions both stabilised this month after three consecutive months of decline, essentially flat against June. Too early to call a turnaround, but a positive break in the pattern.
Opportunities
The relaunched On Court page is already driving meaningful booking clicks at both venues (455 at Canary Wharf, 212 at Cardiff). If its engagement rate can be brought up from its current 45%, this page could become a much stronger contributor.
Two new referral sources appeared this month, balance.media and racketrise.co.uk, both padel-adjacent sites. Worth understanding the relationship behind these links and whether they can be grown deliberately.
Two thirds of Stories traffic currently lands on the hub page rather than individual articles, with no back catalogue of external links built up yet. As articles get indexed and shared more widely, direct article traffic should grow, worth revisiting this split in a couple of months.
Watch Points
The Unassigned channel jumped over 200% this month (93 to 281 sessions). Sudden increases in unattributed traffic are usually a tagging or campaign parameter issue rather than a genuine new source, worth a quick technical check.
On Court's engagement rate sits at just 45%, well below every other core service page. With traffic to this page now substantial, it's worth reviewing the page itself for anything causing people to leave quickly.
This month's gift card order export only covered 1–17 July, a data gap rather than a real trend. Worth flagging with whoever supplies this file to make sure future exports cover the complete month, since a partial file risks being mistaken for a genuine decline.
11. Year to Date (Jan – Jul 2026)
These charts will accumulate through the year, adding a new data point each month, and reset every January.
Graph 1 — Sessions & Total Users
GA4, all channels combined
Standout July breaks the four month decline from March's peak, both sessions and users turned upward for the first time since March.
Graph 2 — Venue Page Sessions: Canary Wharf vs Cardiff
GA4 landing page sessions
Standout Canary Wharf's July jump is the sharpest single-month move either venue has made all year, while Cardiff has essentially plateaued over the last two months.
Graph 3 — Traffic by Channel
GA4 sessions by channel
Standout Paid Search has now essentially caught up with Organic Search, the two channels are nearly level for the first time this year, having started 2026 more than four times apart.
Graph 4 — Branded vs Non-Branded Search Queries
Google Search Console, clicks
Standout Both lines have now flattened out over the last two months after falling since March, non-branded consistently running two to three times ahead of branded since April.
Graph 5 — Gift Card Page Traffic & Order Revenue
Traffic to gift card page (bars, left axis) vs order revenue (line, right axis). Order count labelled above each point.
Standout July's traffic and revenue both dropped sharply after June's peak, but note July's revenue and order count reflect only a partial month (1–17 July) due to a gap in this month's order export, not a genuine collapse. Treat this data point as provisional until a complete month is available.